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Who We Are
Our Research Strategy
MCG is where expertise in research, evaluation, education, child development, media, marketing, and strategic communications converge, resulting in actionable solutions to complex challenges.
Our Services
Who We Are
Our Research Strategy
MCG is where expertise in research, evaluation, education, child development, media, marketing, and strategic communications converge, resulting in actionable solutions to complex challenges.
Our Services
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Young Children, Apps & iPad
An exploration of how children as young as two are harnessing the power of touch-screen technology.More -
Children, Families and Media: a Benchmark
A comprehensive survey of how families at all income levels with children ages two to eight years old use and own media-related products and services.More -
The WordWorld Formative Research
A look at how children become -- and stay -- engaged with regards to entertainment and education, resulting in a successful Emmy Award-winning television show.More -
Case Studies
View selected case studies to see the range of our work.
Selected Case Studies
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Young Children, Apps & iPad
An exploration of how children as young as two are harnessing the power of touch-screen technology.More -
Children, Families and Media: a Benchmark
A comprehensive survey of how families at all income levels with children ages two to eight years old use and own media-related products and services.More -
The WordWorld Formative Research
A look at how children become -- and stay -- engaged with regards to entertainment and education, resulting in a successful Emmy Award-winning television show.More
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Young Children, Apps & iPad
Touch screen technologies and apps offer an accessible and meaningful media platform for children as young as two years old.
More
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Children, Families & Media: a Benchmark
The metaphor of the digital divide no longer adequately characterizes the complex relationship between income and ownership of media technology. The current state is perhaps best described as a digital continuum.
More
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The WordWorld Formative Research
Producers faced the challenge of creating a character-driven, educational television series for young children focused on early literacy acquisition. Formative research was instrumental in assessing the series’ appeal and comprehension and involvement with WordWorld.
More