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Who We Are

Our Research Strategy

MCG is where expertise in research, evaluation, education, child development, media, marketing, and strategic communications converge, resulting in actionable solutions to complex challenges.

Our Services

Who We Are

Our Research Strategy

MCG is where expertise in research, evaluation, education, child development, media, marketing, and strategic communications converge, resulting in actionable solutions to complex challenges.

Our Services

  • Young Children, Apps & iPad

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    An exploration of how children as young as two are harnessing the power of touch-screen technology.
    More
  • Children, Families and Media: a Benchmark

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    A comprehensive survey of how families at all income levels with children ages two to eight years old use and own media-related products and services.
    More
  • The WordWorld Formative Research

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    A look at how children become -- and stay -- engaged with regards to entertainment and education, resulting in a successful Emmy Award-winning television show.
    More
  • Case Studies

    View selected case studies to see the range of our work.

    Selected Case Studies
About mcg
  • Young Children, Apps & iPad

    img_box
    An exploration of how children as young as two are harnessing the power of touch-screen technology.
    More
  • Children, Families and Media: a Benchmark

    img_box
    A comprehensive survey of how families at all income levels with children ages two to eight years old use and own media-related products and services.
    More
  • The WordWorld Formative Research

    img_box
    A look at how children become -- and stay -- engaged with regards to entertainment and education, resulting in a successful Emmy Award-winning television show.
    More
About mcg
  • Young Children, Apps & iPad

    Touch screen technologies and apps offer an accessible and meaningful media platform for children as young as two years old.
    img_back img_back More
  • Children, Families & Media: a Benchmark

    The metaphor of the digital divide no longer adequately characterizes the complex relationship between income and ownership of media technology. The current state is perhaps best described as a digital continuum.
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  • The WordWorld Formative Research

    Producers faced the challenge of creating a character-driven, educational television series for young children focused on early literacy acquisition. Formative research was instrumental in assessing the series’ appeal and comprehension and involvement with WordWorld.
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About mcg