• Clients:

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Touch screen technology offers a mode of interactive experience that mirrors the child’s natural constructivist learning.

Background and Objective:

Touch screen technology has introduced a first generation of tools that afford children (two years old and older) remarkable access and potential for creative use.

Design and Methodology:

MCG conducted qualitative research with 60 children two to eight years old. Children participated in one-on-one in-depth interviews and observations. Parents/caregivers participated in small focus group interviews and completed a survey questionnaire.

Findings:

Children as young as two years old access, play, and learn with touch screen devices.

Strategic Solution:

Children have a great interest in making things in a no-fail environment with endless possibilities and outcomes. Additionally, the child’s experience is characterized by learning by doing, building on their existing skills, and being motivated by their own interests.

• Moving from novice to mastery occurs quickly with age appropriate Apps