The College Board membership has recently expanded to include over 5,200 institutions and associations. Membership composition has considerably evolved both regionally and by type of institution; secondary schools and districts now comprise the majority of the membership.
Over one hundred in-depth interviews, followed by a comprehensive online survey of 5,000 members were conducted by MCG.
- Almost universally, respondents identified The College Board as the producer of the highest quality of information, reporting, events, and training.
- The College Board has a direct and widening relationship with end-users (students and parents).
- However, membership satisfaction levels were positively correlated with increased involvement. Active participation was identified as the key for satisfying members’ expectations and needs.
The College Board membership is comprised of multiple internal constituencies, differentiated by professional identity. All actions, communications, and programmatic changes needed to be undertaken with full cognizance of this complex reality, and it was crucial that all were organized to achieve one goal: increasing individual member involvement with the College Board.