The SOHO Research Centre is located in one of New York City’s most dynamic and sophisticated downtown neighborhoods.

 

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General Description

The SRC facility is equipped with multiple cameras, each one positioned optimally at the ends of the room for maximum coverage. Each camera is equipped with pan, tilt, and zoom capabilities, as well. We capture the footage digitally and provide you with video same-day. Additionally, we provide audio recordings in a variety of digital formats, as well as traditional analog tape formats. Guest laptops and wireless internet are available for your convenience. Should you have members of your team who can’t be present at the SRC facilities, take advantage of our Live-View capability, which allows clients to observe their focus groups on a remote computer.

 

Specs on Space

Ideal for focus groups, this spacious loft-style room comfortably seats up to ten people. The observation room seats up to eight clients and is equipped with the latest in viewing and recording technology. At SRC, we know you expecting a high level of service; we strive to exceed those expectations in all regards, from research, insight, technology, and our facilities.

 

“Research is the process of going up alleys to see if they are blind.”
-Marston Bates