February 12, 2019 Findings from a recent Parents’ Choice Foundation/Michael Cohen Group survey highlight the similarities in parental and caregiver concerns about their children — and their recognition of the positive role of toys and play in children’s development and learning. Parents’ Choice Foundation and the Michael Cohen Group (MCG) have released the findings from […]Read More

Let me paint the picture. It’s February in NYC, it’s below freezing every single day. The worst winter in most places across the US. Follow that with 4 straight weeks of fielding studies in March – all locations in which squeaky cheese and barbecue dominate! We were desperately in need of an eating habits overhaul. […]Read More

When I found out I was the Social Media and Marketing intern for the Michael Cohen Group, I was ecstatic. As a communications and psychology major, the job was a perfect fit; I was able to combine both my interests in social media and psychology while gaining insight into research specifically concerning children, education, and […]Read More

As a company whose values are rooted in kids and family, we make sure to embrace the children and family in our own lives. This past weekend, MCG hosted its first annual family picnic. Held in Central Park, the picnic was filled with an over-abundance of BBQ food and homemade desserts, friendly competition, and unexpected […]Read More

MCG had a large presence at The 12th Annual Games for Change Festival. We raised eyebrows with the reveal of its collaborative project with G4C (gameimpact.net) at a VIP Breakfast, and made new friends over lunch sessions discussing the release of our first report on fragmentation. Benjamin Stokes, our partner on the project and co-founder […]Read More

Each spring, we look forward to attending the Sandbox Summit conference for a chance to connect, play, learn and explore in the beautiful and exciting surroundings of MIT. Here are some highlights: MIT grads hosted an engaging sticker circuitry workshop where we learned to overlay a series of stick-on LED lights onto tracks of copper […]Read More

MCG has recently conducted a  Randomized Control Trial (RCT) for the purpose of evaluating the effects of the UMIGO transmedia products on first- and second-grade students’ math ability. Please click the picture below to view the summary of our results.Read More

No water, no time, no problem. In the last few months the company has prioritized a few initiatives: 1) create a culture committee to make the work environment even more enjoyable; 2) create a technology committee to stay abreast of all things new and tech; and 3) prioritize sharing our research (more on the first […]Read More

The field of education is constantly changing to adapt to the needs of society.  In the most recent decades, major policy changes have taken place to reflect these needs, including curriculum, increased accountability structures for teachers and administrators, and individualized learning.  At the same time, innovations are constantly being developed to address these major movements.  […]Read More

Analysts cited research conducted by MCG to help explain the recent decline in Mattel’s earnings, whose stock has seen more than a 36% decline this year, and is currently at the bottom of the S&P 500.   The study helped explain the shift in consumer trends towards tech gadgets, as opposed to traditional toys. The results of MCG’s […]Read More